Author - Tania Blake

Welcome Fernando Benavides

Meet our Full Stack Developer

Knak continues to grow, and as we head into 2020, we’re happy to announce a brand new addition to our development team. Introducing Fernando Benavides, who joins Knak this month as a full stack developer.

Fernando has more than 10 years of experience designing and developing software applications in a variety of industries, including Oil & Gas, Telecommunications, Marketing, and Mining. Most recently, he served as full stack software developer at BESTECH, where he was responsible for end-to-end application development, design, testing, and implementation.

Fernando is passionate about innovation – one of the core values at Knak – and he specializes in using cutting-edge technologies to design software applications that automate and enhance process, increase productivity, and reduce operating costs.

We’re thrilled to have Fernando on our first-rate dev team, and we can’t wait to see how his commitment to innovation furthers Knak’s mission of making life easier for our fellow Marketers.

When “Oops!!!” Happens

You know the feeling, right? 

You take a ridiculous picture and text it to your friend, then check your phone a minute later and realize you actually sent it to a client.

Or you make a smart-aleck comment about the new office policy in an email to your co-worker, but according to your Sent folder, it actually went to your boss.

It’s embarrassing, and it happens to the best of us.

Literally the best of us. Like Amazon.

This week, someone in Amazon’s content marketing department accidentally sent their email template to part of their database.

In the grand scheme of mistakes, from “embarrassing photo” to “made salary info public,” this is fairly mild, but it’s a peek behind the curtain that I’m sure Amazon would have preferred to avoid.

Anyone who’s worked in email marketing likely has some sort of embarrassing story like this. At a former company, a draft copy of one of my emails was erroneously sent as the finished product. Unfortunately, the draft copy included several incomplete brainstorming ideas and an out-dated pricing model.

When an “oops” like this happens, you have two choices: 

  • Ignore it and let it blow over
  • Do some damage control

The one you choose usually depends on the severity of the mistake. If you sent something embarrassing to a client or a superior, a brief apology is definitely in order.

If you sent an email with incorrect information, you’ll certainly need to apologize, provide the correct info, and consider offering a discount as a goodwill gesture. 

But if you’d prefer to avoid these errors altogether, an email creation platform (ECP) like Knak can help. Knak’s editor has a built-in approval process that serves as a series of checks and balances. Once an email is built and an approval order is established, the email moves through the process easily and with great visibility.

Emails are tested, so before anyone hits “send,” you have peace of mind that:

  • They’ll render correctly across all email clients
  • Links are working (no broken emails)
  • Brand guidelines are in place
  • All feedback has been incorporated

Mistakes can be avoided. Knak can help organizations of any size – from a two-person start-up to a global enterprise – create incredible, on-brand emails quickly and make sure that what lands in in-boxes is exactly what was intended.

You’re still on your own with the text messages though.

Want to learn more about mistake-free emails? Request a demo to see how Knak can help level up your email strategy.

Not ready to chat yet? Check out our product page to learn more about Knak.

Knak is the first email creation platform built for marketing teams. We help you create beautiful, responsive, world-class emails – no coding required. Get to know us at knak.com.

Get Friendly with Brand Guardrails

Employees in an office setting sitting around a desk and laptop computer conversing

You’re a marketing pro. You know all about branding, and you’ve thoughtfully designed your website, landing pages, and print materials to look great and underscore your brand values.

But what about your emails? Are you leaving the design up to chance, relying on a centrally-placed logo to tell readers who the sender is?

Bad call.

Brand guidelines are important, and if you’re not being intentional with them, you’re missing a huge opportunity to deliver a strong, consistent message every time you send an email.

Your brand should be at the center of every email, and that requires more than a logo and a catchy CTA. Keep your team and your messaging on the same page by establishing guidelines for the following elements.

*Note: Are you part of an enterprise? Read on for a special bonus section for our marketing friends on large teams.

Brand like the pro you are

Ok, it’s time to set yourself apart. If you want to brand your emails like a pro, here’s what you need to define.

  1. Overall look
  2. Header
  3. Fonts
  4. Colours
  5. Tone

To make it easy, we’re going to compare two emails from HomeAway and show you how they maintain their brand identity across their emails.

Side by side comparison of two different emails from Homeaway

Overall look – A predictable format = increased scannability.
These two emails have a similar look and feel, even though one is promoting mountain cabins and one is promoting September getaways. Lots of blue, an easily identifiable header at the top, and an easy-to-follow layout make it super easy for the reader to scan the email and find what they’re looking for.

It would be easy for a marketing team to take a very different approach to each of these emails, choosing woodsy, mountain graphics for the first one and palm trees and beaches for the second, but by keeping the emails similar, they’re teaching their readers what to expect. The two layouts aren’t identical, but they’re similar enough to be easily scanned.

Header – Subtle differences keep it engaging.
Check out the two headers. The colours, fonts, logo, and formats are identical. The amount of text is similar, and the buttons at the top of each header are laid out in the same way. They’ve changed the buttons to reflect the content, and now we’re debating the merits of ocean-front villas vs. log cabins.

The smart move here is that HomeAway built their headers to be simple and recognizable. The wording is different, but since the format is the same, our eyes knows where to look when we open their emails.

Fonts – Readable > Unique
We know. You’re a marketer, and you’re nothing if not creative. However, the fonts you’re using are a representation of your brand, and if they’re not rendering properly, your branding takes a hit.

Campaign Monitor has a great piece on choosing the best fonts for email marketing if you’re looking for some insight, but we’re more focused on the guidelines right now.

The HomeAway emails have a nice mix of fonts and font sizes. There are enough differences to keep it interesting, but they complement each other and maintain readability.

Colours – Consistent colour choice
HomeAway’s emails are heavy on the blue with white as their secondary colour. This is a great choice for them since blue is the colour of the sea and the sky, two images easily associated with vacation. Blue also symbolizes confidence and loyalty, so they’re subtly communicating with their customers through their colour choices without saying a word.

Since these two colours feature so prominently, the small pops of green and brown in their images underscore the design and give the emails a unified, consistent look.

Whether you’re going with a monochromatic, achromatic, analogous, or complementary colour scheme, keeping colours consistent across your brand make your material instantly recognizable.

Tone – It’s not what you say, it’s how you say it
In your emails, messaging is what you say, and tone is how you say it. While your messaging will change from campaign to campaign, your tone should be well-established and consistent.

These two emails don’t have a ton of written content, but that doesn’t mean they aren’t communicating a brand tone.

Check out the sentences in the headers. The tone is friendly, straightforward, and a bit aspirational. With just a handful of words, they’ve convinced us that we’re too unique to go to a regular hotel, but that we definitely need a fall getaway.

They also understand that the text isn’t necessarily going to drive click-thru rates here. We’re going to be drawn in by the images, so they keep the text minimal and let the images speak for themselves.

Personal connection is the key to a successful campaign, and brand tone is crucial to making that connection. Do you want to be seen as earnest or witty? Unassuming or lighthearted? Straightforward or unexpected? Whatever you decide, make sure that every email you send sounds like it came from the same team.

Enforcing brand guidelines across decentralized & large teams

Enterprise or other large marketing teams have a unique set of challenges here. On teams that are largely decentralized, each department or brand is responsible for sending their own emails, and without strict guardrails in place, it doesn’t take long for each department to develop their own subtle differences.

As decentralization becomes more and more common, even among smaller teams, brand control on a granular level becomes critical to keeping “brand” at the center of your emails and maintaining compliance.

An email creation platform built for enterprises is the easiest, most cost effective way to set and enforce brand guardrails across multiple brands, teams, and locations. And while we hate to steer you in any one direction (just kidding, of course. Knak is the best), we’d like to point out that Knak’s editor for the enterprise can help with this. With Knak, you control your brand’s:

  • Fonts
  • Images
  • Colours
  • Building parameters

Plus, Knak’s platform uses modules instead of templates to build emails, so you can create an unlimited number of pre-approved modules for each brand and department. Your team adds in the content and images, but your approved fonts, layouts, colours, and parameters stay in place.

It’s basically the best of both worlds – creative freedom for your team, strong brand control for your organization. And since the modules are pre-approved and simple to use, your emails get to market quickly.

It also has the added benefit of making sure your emails render properly before they’re sent. After all, great branding means nothing if your recipients get a sub-par email.

Building a better brand

Emails are a key component of your marketing strategy, so make sure your brand is at the center of each one you send.

An email creation platform can be a major timesaver here since it lets you define and enforce brand guardrails, making it easy for anyone to build on-brand emails quickly.

But no matter what you use, if your creative elements are intentionally and thoughtfully designed, your emails will speak volumes, no matter how simple the message.

Want to talk email and branding? Request a demo to see how Knak can help level up your email strategy.

Not ready to chat yet? Check out our product page to learn more about Knak.

An Email Creation Platform Built for the Enterprise

What to look for & why it matters

A good email creation platform (ECP) is hard to find. While email sending platforms (ESP) are fairly common, most of them lack the major features needed to be a true creation platform.

An ECP can transform the way your marketing team works, making it easy for anyone to build incredible emails that keep your brand at the center, no coding required, and if you’re part of an enterprise, this is great news.

Enterprise marketing teams have a unique set of challenges, and an ECP built for the enterprise – an Enterprise Email Creation Platform (EECP) – helps you overcome them, one email at a time.

Read on to find out how an EECP is strategically designed to help you market at scale.

A different set of challenges

Enterprises are used to dealing with a complex set of email marketing challenges. Collaborating with large teams across multiple locations while staying on brand and ensuring compliance requires a solid strategy and a creation platform that helps you reach your goals.

Here are the features to look for when it’s time to supercharge your team’s efforts:

Brand management: Look for a platform that gives you full control over your brand’s fonts, images, colours, and more, so each department can create amazing emails that adhere to brand guidelines.

A platform that uses email modules instead of templates is key here, as pre-built modules with guardrails in place give your team greater creative control and the flexibility to make on-brand modifications without needing to code.

Other important brand management features to look for:

  • Access – determine what your team can access, view, and sync
  • Multiple brands – manage guidelines for multiple brands across your business, including those in different geographic locations
  • Building rules – establish pre-approved parameters to ensure emails are consistent

Simple creation: non-technical marketers should be able to build emails quickly without having to learn to code.

Transparent workflow: The right EECP makes workflow simple so nothing falls through the cracks.

Seamless collaboration: You should be able to collaborate across teams, departments, and locations easily. Other perks: the ability to collect feedback all in one place so changes can be made quickly.

Effortless approvals: With a properly defined approval order, the approval process is transparent and intuitive. Bonus points if the platform allows for annotated feedback so it’s easy to see who said what, when.

Instant integration: Emails should sync instantly to your sending platform and render flawlessly across any email client.

Responsive support: Your EECP should have a dedicated team that’s there when you need them.

Good email is in the details

Your enterprise team should be able to launch on-brand email quickly, easily, and at scale. A good EECP makes it easy for anyone on your team – even if they work in a different location or for a different brand – to create amazing emails without learning to code.

When you find the right one, you put the creativity back in the hands of your team and empower them to do what they do best: focus on the marketing.

If it’s time to find a better way to build emails, we’d love to chat. Request a demo and let us show you how the right EECP makes it easy to create incredible emails from start to finish! Not ready to chat yet? Feel free to browse through our product page to learn more.

How Knak Does Email: Creating Effective Email Briefs

Why you need them and what to include.

Download our free Email Brief template and start creating more effective email briefs today.

Look, we get it. We know email briefs take time. We know you don’t have a lot of time. And we also know that skipping the email brief can seem like a great way to speed up the email creation process.

But email briefs are important, and we think that skipping them is a mistake. Here’s why:

  1. They keep your team and your stakeholders in alignment
  2. They reveal areas of your strategy that need to be better developed
  3. They serve as a central location for copywriting/design/development updates (and keep each of those components on track)
  4. They’re a great archival record of your campaign strategy

Think of it like a packing list for your vacation. Sure, you might remember everything you need, but if you write it down ahead of time, there’s a much better chance you won’t be stuck at a ski resort without your gloves.

Creating email briefs doesn’t have to be overwhelming, so we’re breaking down the 10 things you should include, along with some insight to help keep your briefs on track.

After all, better briefs = better emails = better results.

1. Project Description

We recently sent an email announcing our 2019 Benchmark Report. In the email, we introduced the report and invited our database to download it, so, in the accompanying brief, we simply included a few sentences that spelled out the “what” of the project. It was short, to the point, and easy for the team to understand.

Use this section to specify the type of email it will be. Is this:

    • An email triggered by a previous subscriber action (an abandoned shopping cart, a prior purchase, etc)?
    • Geared towards lapsed customers?
    • Introducing a new product?

Break it down so that team members and stakeholders can easily get the point.

2. Objectives / Goals

How will you measure success? Decide what your KPIs will be, and set goals for each of them. Some common KPIs:

    • Opens
    • Click-throughs
    • Downloads
    • Conversions
    • Leads

In the case of our Benchmark Report, our KPIs were click-through rate and number of downloads. We set a goal for a certain number of downloads, so it’s been easy to tell if our results are on target.

3. Target Audience

Who will the email go to? Your full database or a particular segment? Take the time to clearly define this category using terms that match the audience selection tool in your marketing automation software.

4. Key Messages & CTA

What action do you want your readers to take, and how will you get them to do it?

    • Are you offering a discount?
    • Sharing exclusive content?
    • Using a compelling story?

Simplicity is key here. Emails with one clearly-stated CTA tend to perform much better than those that are diluted with a second one. Spell out your desired key messages so your writers and design team know where to put the emphasis.

5. Budget

Include budget for:

    • Copywriting
    • Design
    • Development

Stakeholders will appreciate having this clearly delineated from the outset of the project.

6. Inspiration

Was this project inspired by something else? Maybe you received an email or saw a blog post you loved, and you want to create something similar. Include a link to those inspiring pieces here so your copywriter and designer can use them for context.

7. Key Components & Considerations

If your strategy isn’t fully thought-out, this section is your friend. List your ideas, and narrow them down to a simplified plan for your email.
Things to consider here:

  • Are you going to A/B test something in your email?
  • What time of day should this email go out?
  • Will this likely be read on a mobile device or a desktop?
  • What will your “From” name be?
  • How personalized will your content be?
  • Do you want to include GIFs?
  • What and where should the dynamic content be?

Once your strategy is clear, spell it out in this section to keep your team in alignment.

8. Mandatory Elements

This probably won’t vary much from email to email, and if you develop it properly, it’ll save time in the design phase. We’d suggest you build a folder with your company’s required elements:

  • Standard fonts
  • Approved colours
  • Company logo/website
  • Social icons
  • Standard footer

Include the link to the folder, list the requirements for each particular email, and make life easy for your design team.

9. Tone & Voice

Specify the author of each email and clarify the tone you’re looking for. Once your writers have been working with you for a while, you may just need to list the author and let them take it from there, but at the beginning, take the time to spell it out. Link back to your inspiration pieces for reference if needed.

10. Timeline / Project Schedule

We use Asana as our project management software, so once the brief is finalized, we build the project and assign tasks. Our key milestones:

  • Brief approval
  • Copywriting complete
  • Design complete
  • Email built
  • Landing page built
  • Email tested
  • Program built in marketing automation platform (we use Marketo)
  • Approval
  • Deployment

Insert approval checkpoints along the way as needed. Some organizations require approval after each stage while some prefer to wait until the end. Tweak the schedule to fit your organization, but keep in mind that each round of revisions increases the time to deployment. Plan approvals strategically to get your emails out the door on time.

As you can see, our template isn’t overly complicated. Sure, it takes time to think through each project and fill it out, but we’d say that every bit of effort we put into it is returned in the form of a much simpler email creation process.

We have a new Marketing Manager (me!), and being able to look through past briefs has been really helpful as I craft our campaigns. But no matter how well-established our team is, we’ll continue to create these briefs to keep everyone on the same page.

That way, we’ve all got our ski gloves when we need them.

Ready to build your own email briefs? Download our free Email Brief template and get your projects off to a great start!

Jake Schlan shares his take on the future of Marketing

Being named to the Fearless 50 is quite an honour, so when Marketo announced their 2019 Fearless 50 class, we were proud to see that 5 of the 50 are Knak clients.

We spoke with Jake Schlan, 2019 Fearless 50 member and Senior Manager of Marketing Technology & Operations at Palo Alto Networks, to find out what he loves about his field and where he thinks the world of Marketing is heading.

Knak: Congratulations on being part of the Fearless 50! It’s a well deserved honour. How did you get your start as a Marketer?

Jake Schlan: I actually studied Psychology in school, and while it’s not a traditional business path, I think it had an impact on my eventual transition into marketing.
I started as a BDR, dialing for dollars at a job that was almost 100% commission. A year later, I transitioned to a similar role at another company, and after nearly two years there, I realized that sales — or at least inside sales — was not for me.
I was well-liked within the company though, so when a Marketing Coordinator role opened up, I asked to be considered. I got the job, and I’ve been in the field ever since.

Knak: What do you love about Marketing?
JS: I don’t work in the traditional marketing mold. From the start I’ve been almost 100% focused on operations – and I started before Marketing Ops was really a thing – so for me, marketing is about data flows, problem solving, and building cool tools.
I love that my job allows me to empower those around me by giving them new ways of doing traditional marketing. I can inspire them to take on new marketing channels and rethink how to tell our story to prospects.

Knak: Let’s talk about innovation. Which recent marketing innovations are you most excited about?
JS: I’m excited about the push towards a single source of truth – the Customer Data Platform (CDP). Once upon a time, this may have been your CRM or MAP, but with the boom in the MarTech landscape, we have long outgrown the ability of these platforms to track every point of interaction with our prospects and customers.
A return to a single source of truth – one that has every data point, every touch – will allow us to analyze our data in new ways, find new approaches, and better justify our marketing spend.

Knak: And along the same lines, which marketing trends do you think will be big in 2020?
JS: AI is the big new thing, although I’m not completely sold on it’s current execution. The current implementation of AI is similar to the current world of medicine: penicillin might work for most people, but for others, it’s deadly.
There is no single, best-fit model for all companies, but that’s what we’re being sold in the marketplace. I hope, just as we’re seeing a push towards personalized medicine, that’s where we’re headed in the realm of AI, with models personalized to each company using their own data, not just look-alike data from similar companies.

Knak: Any marketing trends you think are overrated?
JS: I think Account Based Marketing (ABM) is overrated. It’s a buzzword that’s used for so many tools. To me, at its heart, ABM is account planning, which is something that Sales has been doing since Sales became a thing. It may be new to the marketing world, but any team that has strong alignment with their sales team is already doing ABM.

Knak: Fast forward to January 2021. How do you think your job will look different a year from now?
JS: The new buzzword in the industry is Revenue Ops, a combination of Sales Ops, Marketing Ops, and traditional Ops roles. This presents an exciting opportunity to collaborate with colleagues who have a quasi-similar background but use a different framework for viewing data. If it’s done successfully, I believe it will give companies a richer picture of the entire customer journey as opposed to hand-offs from one scene to the next.

Knak: Do you have any tips for your fellow marketers? Any parting words?
JS: I was fortunate enough to hear President Obama speak at Dreamforce last month, and I’m going to echo his words: “Be kind and be helpful. Everything else will fall into place.”
In my own marketing journey, I’ve tried to keep in mind that on any given project, someone in the room knows more than I do about some aspect of it. It would be foolish to disregard their experiences.

Congratulations to Jake, and the other Knak clients who made the list. We’re proud of their commitment to innovation, and we love what they’re doing to push the field of marketing forward.

Our Holiday Marketing Wish List

What we want in our in-boxes this year.

Forget the stockings. We have a holiday wishlist, and it’s got nothing to do with presents. Welcome to our Holiday Marketing Wishlist, where we break down the things we wish Marketers were doing more of, less of, and adding to their playbook for 2020.

It’s just a little insight from our Marketing team to yours. Consider it a one-of-a-kind holiday gift from your friends at Knak.

What we wish Marketers would do more of
Sometimes a little goes a long way. Here are some small marketing moves that have a big impact.

  • Sit in on customer/prospect calls. Even on small teams, there can be a disconnect between sales and marketing. Listen in on your sales team’s calls once in a while to find out what questions they’re being asked and how they’re responding. Understanding your prospect’s perspective can inform your day-to-day approach.
  • Be authentic and provide value to your audience. Not everything needs to end with a sales pitch. Really. Add value with the content you’re sending, and you’ll establish a new level of credibility with your audience.
  • Create a playbook for your repeat projects. You’ll save time, improve quality, and streamline your processes.
  • Do little things that delight your customers. Send a holiday gift to your top customers, branded onesies to clients who’ve had babies, a bottle of wine to clients who won an award, etc. They’re small gestures on your end, but genuine kindness goes a long way.

What we wish Marketers would do less of
Just like we said above, a little goes a long way. Being careless with your strategy is a surefire way to take a great user experience and move it down a few notches. Here are a few things that should be on your “Naughty” list.

  • Sending inauthentic communications. Be genuine with your customers. Believe us, they can tell.
  • Ignoring existing customers. Focusing the bulk of your energy on new prospects is a major mistake. A loyal customer is one of your most valuable assets, and we’d suggest that the most important relationship building you’re going to do is the kind that takes place after they convert.
  • Sending too many emails. When nurture emails overlap, you create a poor user experience. Look at your plan and make sure your content is going out at appropriate intervals.
  • Wasting time in HTML & coding. Don’t waste your valuable (and limited) resources on HTML and coding. Building emails with modules or templates eliminates this roadblock and speeds up your time-to-market. In fact, we’d be happy to recommend a product that can help you out with this. We hate to see friends waste time!

What we wish Marketers knew
Ok, we covered the basics. Now, here are some next-level marketing moves to help you up your game in the new year.

  • Focus on the content, not the tactics. Trying new tactics is great, but if you’re constantly changing your approach to drive click-thru rates, there’s a good chance your content is all over the place. Don’t try to trick readers into opening emails. Customers need to understand what to expect from you, so make sure your content strategy is cohesive, intuitive, and adds value.
  • Understand your audience. Keyword research is SO important here. Find out what your audience is interested in, and use it to add value to your content. Include external links to content your audience will appreciate – you’re not directing traffic away from your site. You’re establishing your site as a central location for valuable resources.
  • Make sure your presentation reflects your brand. When your audience sees your content, is it distinctively yours? These three components work together to communicate your distinct brand identity: Content, tone, and design.
    This may seem basic, but you’d be surprised how many organizations ignore one or more of these in their rush to get emails out the door. Don’t cut corners. Sending under-developed or hastily designed content does more harm than good and will lead readers to make a negative connection with your brand.
    *Note: For some great design tips, check out our UI/UX Designer’s blog, or Quicksprout’s Ultimate Guide to Creating Visually Appealing Content.
  • Build amazing landing pages. Yes, your emails should look amazing, and your CTAs need to be compelling. But don’t ignore what happens next. Your landing page is key to conversions, and it should be designed just as thoughtfully as your emails. Stay tuned for some exciting landing page news from Knak, but HubSpot has some great landing page design tips in the meantime.

Thanks for checking out our wishlist, readers. Have something to add? Comment below and let us know what’s on your Holiday Marketing Wishlist. Cheers to a new year of amazing emails!

Knak is the first email creation platform built for marketing teams. We help you create beautiful, responsive, world-class emails, no coding required. Get to know us at knak.com.

Felix Hits the Road

Felix Higgs was a seasoned world traveler before he came to Knak, having spent a decent portion of his professional career in organizations overseas. Knak has long been a remote-friendly bunch of people, so once he joined the team, Felix saw no reason to put his passport away.

He’s been traveling around Europe for the last two months, visiting some amazing places while still killing it as our Customer Success Manager. I caught up with him recently to see how it’s going.

Tell me about your trip! Has this been in the works for a while?
My girlfriend and I have been in Europe for the last two months. She is Czech so we try to come once a year to visit her family. I live in Whistler (BC), which generally means mostly rain right now, so it’s a good time to get out of town!

Where have you been? What’s been your favorite place so far?
So far we’ve been in Italy and on the island of Crete. In Italy, we spent most of our time in the Dolomites. They are such striking mountains and one of my favourite places. We also visited Belluno, Jesolo, and Venice, which are all in northern Italy.
We’ve been on Crete for the last five weeks, and it has been my favourite part of the trip by far. It exceeds all expectations: great food, beautiful beaches & mountains, friendly people and still lots of places that feel wild & mainly free of tourists. In both Crete and Italy, our main activities have been hiking, rock climbing, and via ferratas.

Have you done anything like this at other companies?
Yes, I’ve worked remotely for several companies, so I have some experience doing this kind of thing.

Was it difficult to figure out the logistics of traveling/working for Knak?
Overall I would say no, but the trip involved a bit more planning than a regular holiday. We’ve mainly stayed in Airbnbs, and in each case I made sure to confirm that the place had fast WiFi and a quiet working space before booking. We also made a point of staying in one place for longer periods of time and only traveling on weekends to ensure no disruption to working hours. Knak was really supportive of this as well which was great.

What does a typical day look like for you compared to a typical day “in the office”?
Due to the time difference with North America, I generally spend the morning out and about either at the beach or rock climbing. Then I start work in the afternoon and work into the evening. Apart from that, it’s meetings, calls, and generally work as usual.

How has the overall experience been? Any key learnings you’d share?
Overall it’s been great and something I would recommend to anyone who likes to travel. I think the key is to plan ahead and make sure you always have everything you need to do your job when you need it.

At Knak, just under 50% of our team members work remotely – some of them all of the time. We’re always looking for the next superstar to join us, so take a look at our job openings, and come join the team that’s changing the way email marketing gets done!

G2 Crowd Names Knak a High Performer

Knak was recently named a Fall 2019 High Performer by G2 Crowd. We’re thrilled with this recognition because it means:

  • We’re making life easier for our fellow Marketers
  • They’re kind enough to share their thoughts

Our customers are all-around great people, and we’re honoured that they took the time to share their insight. As a company that works directly with our fellow marketers, we love feedback. We’ve even been known to create brand new solutions based on the feedback of our customers, so we appreciate what each of them had to say.

G2 Crowd allows users to post unbiased reviews of a variety of business solutions. It’s a great place for anyone looking for new software to get real-life insight into the products and hear first-hand how they work at similar organizations.

If you’d like to read the reviews or leave your own, check out our info on G2’s site. And if you’d like to learn more about Knak, we’d love to talk. In the meantime, we’ll leave you with a few of our favourite review titles:

“Frustrated email marketer finds bliss with Knak.”

“Simplify your email marketing process while evolving your design.”

“Enabling email creativity while sticking to brand guidelines.”

Knak is the first email creation platform built for marketing teams. We help you create beautiful, responsive, world-class emails, no coding required. Get to know us at knak.com.

Join us at SaaS North in Ottawa!

SaaS North Event - Floor Plan Map

It’s almost here! Canada’s largest SaaS conference for scaling up is just around the corner, and we’re so excited to join our fellow Canadian SaaS pros at the Shaw Center on November 26th & 27th.

If you’re in the Ottawa area, come to the Eastern Ontario Pavilion and say hi to Vanessa (she’ll be the one in the bright blue Knak t-shirt – hard to miss.) Stop by to chat about what’s going on at Knak and pick up some awesome swag (come on, you know you want a pair of Knak sunglasses!)

SaaS North is Canada’s go-to SaaS hub for founders, execs, service providers, investors and their teams. Don’t miss these action packed two days of networking, knowledge sharing and access to resources to scale your business!

Check out the full speaker list and agenda on their site.