Category - New At Knak

A Knack for Helping Others

Knak’s clients are stepping up to the plate in the midst of COVID-19

The world feels a bit upside down at the moment, but even though “business as usual” is being redefined, some of our clients have made it their business to make a difference. Check out what these organizations are doing to support their communities – from grants and bonuses to wifi and video games.

  • The Portland Trail Blazers organization has created a COVID-19 Relief Fund to support local nonprofits that have been impacted by the crisis. They’ve also established a virtual resource center to help connect their community to resources in the Portland area like food, mental health and wellness care, kids activities, and other basic needs.
  • J.B. Hunt, one of the largest transportation and logistics companies in North America, is supporting its drivers and personnel at field operations and customer facilities by providing cash bonuses as a thank you for keeping freight moving in the midst of rapidly evolving supply chain needs.
  • Guild Education partners with employers to offer education benefits to their workers. In the midst of this crisis, they’re working with universities and learning partners throughout the US to offer up- and out-skilled training for laid off and furloughed workers. Through their SkillUp program, workers can find skill-based training designed to help them advance toward higher skilled jobs. Guild is also helping connect workers with employers who are hiring.
  • BlueJeans, a leader in cloud video conferencing, is helping organizations adjust to remote work while maintaining connectivity. And effective immediately, they’re offering free, organization-wide access to their video conferencing service to first responders and NGOs who are helping manage outbreaks and protect their communities.
  • Comcast is working to keep people connected to the internet for business, education, health, and personal use. They are offering free Xfinity WiFi hotspots across the country and making their Internet Essentials program free to new customers for 60 days. They’ve also partnered with Common Sense Media to create new educational collections for all grade levels.
  • The Blue Cross and Blue Shield of Louisiana Foundation has pledged $2.1M to help meet the needs of Louisianians struggling in the midst of the outbreak. Grants will be given to nonprofits to help meet short term needs like food, shelter, utilities, and clothing in their communities, with additional funding going to assist employees facing unexpected hardship. BCBSLA has taken several other steps to help members, and we’re happy to share their message of hope along with more details on their contribution here.
  • Edwards Lifesciences is donating critical care technologies to help patients around the world. Their Foundation is issuing emergency grants to partner organizations, and team members in New York are even taking it a step farther and helping assemble hemodynamic monitors for clinicians who are anxious to put them to use.
  • And to balance it out a bit, Epic Games, maker of Fortnite, House Party, and Borderlands, is keeping you entertained while you’re stuck at home. They release a free game every Thursday at 11:00 AM ET, so check their site to download a free game or join a free-to-play game community.

We’re proud to be part of such a caring community, and we encourage you to visit these sites and read more about what they’re doing to help.

And if your organization is doing something extraordinary in response to COVID-19, please let us know! We’d love to share how you’re taking care of your people in the midst of uncertainty.

Welcome Asra Sarfraz

Introducing our Senior Visual Designer

Asra Sarfraz is joining the Knak team as Senior Visual Designer. Asra is a talented multi-disciplinary designer who specializes in creating meaningful design solutions and improving the customer experience.

She comes to Knak from senior design and UX design roles at Nudge, Jobber, and Dynamatik, and she loves the hustle of the world of rapid-growth startups.

We’re glad to have her on the team, so we posed a few questions to help her introduce herself.

Knak: Welcome to Knak! Tell us about one of your favourite design projects to date.
AS: I’d have to say that a recent favourite was doing some work for Manzil, which is a financial company that’s breaking boundaries in Canadian Fintech for Muslims.
The project had a 2-day deadline, but I willingly took it on in addition to my full time role to see how far I could push myself. That’s why I’m drawn to start-ups: the hustle is real! You feel it in your traps.

Knak: What makes a design great?
AS: That’s the thing about great design: it never needs to be explained. It explains itself. I think that’s a designer’s biggest challenge: how to explain what we’re building simply using show and tell.

Knak: What do you do when you’re not designing?
AS: I’m going to sound so typical when I say this, but I’m always looking for new coffee shops where I can people-watch while I work. Oh, and I also run Sarfraz&Co.

Asra brings a great attitude, a dynamic energy, and an unparalleled sense of design style that fits perfectly with the Knak brand. She’s not afraid to push boundaries, and we can’t wait to add her unique aesthetic and compelling point of view to our designs.

Welcome Kimberley Brooks

Meet our Executive Assistant

This month, Knak is happy to introduce our new Executive Assistant, Kimberley Brooks. Kim is an experienced Supply Chain manager and event planner based in Ottawa who loves the outdoors and is always up for a good challenge.

She joins us from her role as Production and Logistics Manager at DPA Industries, where her attention to detail and investment in her customers made her a versatile member of the team.

At Knak, Kim will be working as Executive Assistant and helping with Human Resources, and you’ll most likely find her with a cup of tea in her hand. We’re glad to have her on the team!

Welcome Morgan Charlebois

Meet our newest Account Executive

The Knak team is happy to introduce our newest member, Morgan Charlebois, who joins us this month as Account Executive.

Morgan has more than six years of B2B and B2C sales experience, and he credits his success to an unwavering commitment to his customers and his craft.

Morgan comes to Knak from his role as Inside Regional Account Manager at Trend Micro, where he was known for fostering lasting relationships with his clients. His innovative, proactive approach to the client experience make him a perfect fit for Knak, and we can’t wait to introduce him to our customers.

Welcome to Knak, Morgan!

Welcome Fernando Benavides

Meet our Full Stack Developer

Knak continues to grow, and as we head into 2020, we’re happy to announce a brand new addition to our development team. Introducing Fernando Benavides, who joins Knak this month as a full stack developer.

Fernando has more than 10 years of experience designing and developing software applications in a variety of industries, including Oil & Gas, Telecommunications, Marketing, and Mining. Most recently, he served as full stack software developer at BESTECH, where he was responsible for end-to-end application development, design, testing, and implementation.

Fernando is passionate about innovation – one of the core values at Knak – and he specializes in using cutting-edge technologies to design software applications that automate and enhance process, increase productivity, and reduce operating costs.

We’re thrilled to have Fernando on our first-rate dev team, and we can’t wait to see how his commitment to innovation furthers Knak’s mission of making life easier for our fellow Marketers.

Felix Hits the Road

Felix Higgs was a seasoned world traveler before he came to Knak, having spent a decent portion of his professional career in organizations overseas. Knak has long been a remote-friendly bunch of people, so once he joined the team, Felix saw no reason to put his passport away.

He’s been traveling around Europe for the last two months, visiting some amazing places while still killing it as our Customer Success Manager. I caught up with him recently to see how it’s going.

Tell me about your trip! Has this been in the works for a while?
My girlfriend and I have been in Europe for the last two months. She is Czech so we try to come once a year to visit her family. I live in Whistler (BC), which generally means mostly rain right now, so it’s a good time to get out of town!

Where have you been? What’s been your favorite place so far?
So far we’ve been in Italy and on the island of Crete. In Italy, we spent most of our time in the Dolomites. They are such striking mountains and one of my favourite places. We also visited Belluno, Jesolo, and Venice, which are all in northern Italy.
We’ve been on Crete for the last five weeks, and it has been my favourite part of the trip by far. It exceeds all expectations: great food, beautiful beaches & mountains, friendly people and still lots of places that feel wild & mainly free of tourists. In both Crete and Italy, our main activities have been hiking, rock climbing, and via ferratas.

Have you done anything like this at other companies?
Yes, I’ve worked remotely for several companies, so I have some experience doing this kind of thing.

Was it difficult to figure out the logistics of traveling/working for Knak?
Overall I would say no, but the trip involved a bit more planning than a regular holiday. We’ve mainly stayed in Airbnbs, and in each case I made sure to confirm that the place had fast WiFi and a quiet working space before booking. We also made a point of staying in one place for longer periods of time and only traveling on weekends to ensure no disruption to working hours. Knak was really supportive of this as well which was great.

What does a typical day look like for you compared to a typical day “in the office”?
Due to the time difference with North America, I generally spend the morning out and about either at the beach or rock climbing. Then I start work in the afternoon and work into the evening. Apart from that, it’s meetings, calls, and generally work as usual.

How has the overall experience been? Any key learnings you’d share?
Overall it’s been great and something I would recommend to anyone who likes to travel. I think the key is to plan ahead and make sure you always have everything you need to do your job when you need it.

At Knak, just under 50% of our team members work remotely – some of them all of the time. We’re always looking for the next superstar to join us, so take a look at our job openings, and come join the team that’s changing the way email marketing gets done!

G2 Crowd Names Knak a High Performer

Knak was recently named a Fall 2019 High Performer by G2 Crowd. We’re thrilled with this recognition because it means:

  • We’re making life easier for our fellow Marketers
  • They’re kind enough to share their thoughts

Our customers are all-around great people, and we’re honoured that they took the time to share their insight. As a company that works directly with our fellow marketers, we love feedback. We’ve even been known to create brand new solutions based on the feedback of our customers, so we appreciate what each of them had to say.

G2 Crowd allows users to post unbiased reviews of a variety of business solutions. It’s a great place for anyone looking for new software to get real-life insight into the products and hear first-hand how they work at similar organizations.

If you’d like to read the reviews or leave your own, check out our info on G2’s site. And if you’d like to learn more about Knak, we’d love to talk. In the meantime, we’ll leave you with a few of our favourite review titles:

“Frustrated email marketer finds bliss with Knak.”

“Simplify your email marketing process while evolving your design.”

“Enabling email creativity while sticking to brand guidelines.”

Knak is the first email creation platform built for marketing teams. We help you create beautiful, responsive, world-class emails, no coding required. Get to know us at knak.com.

Welcome Nancy Borgognoni

Meet our New Account Executive

Knak has experienced significant growth recently, so to make sure we continue to deliver a world-class customer experience, we’ve expanded our staff and brought on our very first Account Executive, Nancy Borgognoni.

For Knak, hiring the right salesperson meant finding someone who could balance growing the business with maintaining our customer-centric focus. What we love about Nancy is that she has both a customer success and a sales background, so she knows how to navigate between selling and helping customers reach their goals.

Nancy comes to us from Saba Software, where she started as an internal sales rep. She quickly rose to the top of her team and moved into a Customer Success role, achieving President’s Club honors each year. It was at Saba that she developed her passion for sales, so she’s thrilled to bring her experience to her new role at Knak.

As Account Executive, Nancy will be responsible for helping our clients navigate Builder and find the solutions they need to reach their goals. We’re excited to have Nancy on our team, and we know she’s poised to do great things for our clients.

Welcoming Tania Blake to the Team

Welcoming Tania Blake to the Team

Knak is a company of Marketers who market a marketing product to other Marketers. Naturally, our own marketing needs to be world-class, so when we began looking for a new marketing manager, we knew we needed someone incredible. Fortunately, we met Tania Blake.

Tania impressed us with her attention to detail, her experience marketing for one of the largest developers in Ottawa, and her unique ability to balance “process” with “getting stuff done.”

She comes to us from the Minto Group, where she spent seven years in various marketing and communications positions. In her last couple of years at Minto she worked as brand manager and led their rebrand. She’s also an accomplished photographer, passionate foodie and an all-around great addition to our team.

We’re super excited to welcome Tania, and we’re looking forward to partnering with her to spread the word about Knak.

We’re Going to MarTech East

Knak - We're Going to MarTech East

Knak is headed to MarTech East! Join us in Boston, September 16th to 18th, for three days of outstanding presentations, great networking opportunities, and an introduction to the technologies that are redefining traditional marketing.

We’re going to be on the expo floor at booth #413 — we’ll be the ones wearing the blue Knak t-shirts — and we can’t wait to connect with our wicked awesome customers (See? We’re totally ready for Boston.). Stop by to find out what’s new at Knak, pick up some sweet Knak swag, and meet Jack, email creator extraordinaire.Knak - We're Going to MarTech East

The MarTech conference promises more than 55 presentations from senior-level marketers along with next-level martech solutions designed to save time and deliver results. You can view the full agenda on their site, but here are a few we can’t wait to attend: 

  • Sept 17: Keynote – “Platforming Marketing: Marketing Operations as an Organizational Platform
    Speakers: Scott Brinker – chiefmartech.com, Matt Lemay – Agile for Everybody
  • Sept 17: How eBay Grew an Active Grassroots Advocacy Community Using Martech
    Host: REQ
  • Sept 17: On the Frontlines of Digital: How to Get Customers to Love your Brand
    Host: Acquia
  • Sept 18: Keynote – Orchestration Beats Sophistication in Marketing & Martech
    Speaker: Cesar Brea – Bain & Company
  • Sept 18: Creating and Enabling a Unified Marketing Ecosystem
    Hosts: Deloitte, TD Bank